Given that I (about me) moved back to Toronto, Canada, I would like to take a look at the Sales Enablement players here in Canada. Sorry for all the self-promotion.

My world-wide list of players is here.

This list for Canada was last updated on April 25, 2014:

Amacus see Innovative Information Inc.

April Dunford the Toronto based founder of Rocket Launch Marketing has a deep understanding of Sales Enablement. See this blog post by her as an example.

AvayaLive™ Engage avayalive.com is web conferencing in virtual 3D environments for meetings, training, sales & support. It came out of research and development / incubation at Nortel Networks in Ottawa, but is now owned by Avaya. It allows collaborative web browsing and accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment.

BizSphere Sales Web and Content Landscape by BizSphere AG bizsphere.com were initially developed for IBM and Nortel Networks. A suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. Lets them access the right person or the right information in the right format, in the right place at the right time to move sales opportunities forward. Full disclosure: I work with them and can do demonstrations here in Canada.

Brick Street Software, Inc. brickstreetsoftware.com more on the marketing automation side of things: Their solution called CONNECT is multichannel marketing for carrying on conversations with customers and prospects over multiple devices as they go about their day. “With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.” They have offices in Toronto, Boston and elsewhere.

Combionic GmbH combionic.com German company with collaboration software connecting people, processes and information “in context” and across applications. Enabling sales people and partner organizations with a cloud-based slide library and other solutions that benefit from a very deep integration (via plug-ins) into the Microsoft Office world. Full disclosure: I work with them and can do demonstrations here in Canada.

Envisica Inc envisica.com Alberta, Canada based firm more on the “consulting for Sales Enablement” side of things. Wayne Regehr, President at Envisica Inc. used to be Vice President at SAP Canada, Inc.

Igloo Software igloosoftware.com based in Kitchener, Canada. They don’t use the term ‘Sales Enablement’ but it is a social intranet (Enterprise 2.0 style) for small, medium or large businesses who want to work better – with their employees, partners or customers. Cloud-based platform, so you can work from anywhere on any device with a web browser, inside or outside your firewall. [...] blogs, calendars, file sharing, forums, microblogs and wikis…

Innovative Information Inc. amacus.net Makers of Amacus, a selling solution + coaching application that improves B2B sales productivity by revealing Return-on-Effort in Business-to-Business sales. “prospecting radar that could tell you who to talk to, when to talk to them and what to talk to them about, would that give you more time?” Along with their President John Cousineau they are Vancouver based

MING Labs minglabs.com German User Experience (UX) Design company. Their founders were behind the UX/UI of BizSphere (see above). Mobile responsive website and app design&development (HTML5, iOS, Android, Windows8, BlackBerry, etc); also portfolio & marketing consulting. Full disclosure: I work here and represent them in Canada. See this case study as an example

SalesChoice Inc saleschoice.com a lot more on the CRM system side of the definition of Sales Enablement than I would normally go. Co-Founder Cindy Gordon is also the founder of Helix Commerce and Toronto based.

SAVO Group savogroup.com Chicago based, but has people in Canada. SAVO Sales Enablement software provides solutions that improve the sales process, ramp and retain sellers, and ensure consistency in sales messaging.

SKURA SFX Sales Enablement solution skura.com Oakville, ON, Canada. Skura SFX is a next-generation Adaptive Sales Enablement platform built for the Sales Rep and Company of the future. Puts the salesperson and the customer at the center of the equation by providing the capabilities, features, and usability required for real customer engagement, and real sales enablement.

VONICAL vonical.com Ottawa, Canada based full-service agency: Web application development, user experience & interaction design, sales enablement tools & training, gamification & reward platforms, etc. Providing sales enablement as a service.

Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption. Woople was developed by the Canadian company Big Bang Technology which said in December 2012: “Not currently accepting new clients”.

Shario app (beta launch of iOS version in Toronto, June ’14)

Normally, this blog is focused on Sales Enablement for b2b.

Here my list of Canadian Sales Enablement companies / experts.

Here my worldwide list.

As a Canada-based co-founder of Shario -

mobile app for customer referral & loyalty at brick & mortar businesses -

I would like to start a work in progress list of similar apps / solutions / companies in Canada.

I’m also adding a few eCommerce players.

Let me know in the comments what I’m missing.

Find me on twitter as

@pkralle

@SalesEnablement

@shario

Find below a list of European Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Europe, as of June 15, 2014.

When you shortlist vendors, be sure to look into the following:

• Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
• Can the solution be installed behind the corporate firewall or not? Single-Sign-On?
• Ask the vendor whether the code, that defines how the search weights results, is shared by all customer companies or whether each customer can highly customize it.
• Do they offer a choice between the cloud & on-premise? Do they support the move from one to the other?
• SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
• Exit strategy for your content & the meta information when you want to change vendors.
• How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content and for the user interface?)
• Flexibility for customization / your influence on the road map / number of developers at the vendor?
• Can they help to integrate the solution into existing IT infrastructure/processes?
• Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people and channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor?
• Are there social web 2.0 like features that allow for feedback from sales to marketing (ratings/comments) and uploading/sharing of content?
• Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated in order to be highly customized for the specific sales situation yet look polished?
• What kind of content intelligence is available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)

Adaptive Communications Team Ltd UK based. With more than 20 years of international experience working with Global100 organizations, Michael Fox has a unique perspective on the role sales&marketing play together. Currently working at VMware in EMEA, but also developing a new sales enablement/sales transformation process based on a book he is writing. His blog is adaptivesalesteam.wordpress.com

basis06 AG basis06.ch (Switzerland)

BizSphere AG bizsphere.com suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] and large sales force / channel partners (Full disclosure: I’ve worked here) Germany & Netherlands based

Callidus (Callidus Software Inc. purchased iCentera) http://calliduscloud.com/products/enablement/ CallidusCloud has not just iCentera for content but also CPQ tools, marketing automation & more. Not from Europe but has an office in London, UK

changeBEAT changebeat.com (UK)

Combionic GmbH combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, and information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag&drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets. (Full disclosure: I work with them)

d!NK dink.eu Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium based

MING Labs GmbH minglabs.com Berlin, Munich, Toronto, & Shanghai based User Experience (UX) Design company, mobile responsive websites & app design&development (iOS, Android, Windows8, BlackBerry, etc). Also Portfolio & Marketing Consulting. The team was also behind the user interface of BizSphere (see above) and Combionic’s slide library (see above). Full disclosure: I work here and represent them in Canada. See this case study as an example

Perperitus Sales solution perperitus.com (UK)

PocketWorks Mobile Ltd, UK pocketworks.co.uk Enterprise iPad & smartphones solutions in Leeds, UK

Salesframe salesframe.com Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies.

Scepos scepos.com Netherlands based / Dutch

Solutions for Sales solutionsforsales.com Sales enablement consultancy that helps clients to develop value-based propositions, sales playbooks and sales enablement platforms. Based in Europe & USA

Squirro Squirro.com Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based

On April 9, 2014 docurated.com published their list of Top Sales Enablement Tools.

It takes a slightly different approach than my own work in progress list and has some good details on each vendor.

I’m happy to see that BizSphere (a company I used to work with and a product that was designed by the team at MING Labs I currently work with) made docurated’s list.

Here a YouTube “explained” video about BizSphere that was also done by the design and marketing guys at MING Labs.

As my list of Sales Enablement solutions has grown to well over 90 this year, I would like to take a look at some recent Sales Enablement market news and trends:


Highspot which is on my list of Sales Enablement solutions and is led by Microsoft veterans, nets $9.6M to hone sales pitches according to a gigaom.com article by Barb Darrow from November 7, 2014:

Highspot, which aims to help sales and marketing people do their thing better and more efficiently, now has $9.6 million in Series A funding from Madrona Venture Group. Most big companies create a ton of content — marketing collateral, spec sheets, white papers, PowerPoint presentations — but have little idea of which of those pieces will appeal to what segment of customer or would-be customer. Highspot’s goal is to sort through all that, figure out what material to send and then track how it is received. Was it opened, forwarded, referred to the circular file? Which one slide of a deck of 15 was viewed (if any)?

Seattle-based Highspot, which competes with Clearslide, Brainshark and others, offers what it calls an “intelligent portal” to make it easier to find, share and repurpose the right content, scores the content and provides real-time alerts on customer engagement. It will integrate with Salesforce.com CRM and popular file services like Box and Dropbox. Highspot is led by a cadre of former Microsoft hands. CEO Robert Wahbe was formerly corporate VP for Microsoft’s Server & Tools Division; Oliver Sharp was GM of strategy for that group; Scott Gellock was GM of engineering for Identity and Networking Services for Azure; and Chief Architect David Wortendyke was partner architect for Azure.

This funding comes atop $2.7 million raised last year.

On November 5, 2014 startupbeat.com wrote about San Francisco-based Immediately, which I made part of my list of Sales Enablement solutions:

immediatelyapp.com is a cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. From both your phone & computer, you can track when your emails get opened, get reminders to follow up with leads, offer suitable meeting times in a couple taps, and use email templates for sales pitches. Automatically syncs your prospect emails into Salesforce, and pulls relevant contact information from LinkedIn, so that you always know who you’re talking to at-a-glance. “Sales enablement is a huge space with a lot of players and fragmentation.”

If you’re a salesperson, you most likely use a CRM system, lead gen software, a campaign tool, and a bunch of email tools. Email is where the action happens, and there should be no need to have five apps opened to be able to reply to a sales prospect’s inquiry.

Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately.

Brainshark which is on my list of Sales Enablement solutions unveiled a tool/platform that provides sales reps with more contextual content as per this destinationcrm.com article by Maria Minsker from October 13, 2014:

Sales enablement solution provider Brainshark has launched the Sales Accelerator, a tool designed to help sales representatives easily access onboarding and training resources as well as find the right content to drive sales based on the context of different customer engagements. […] and is deeply integrated with the Salesforce platform. […] [The] key functionality allows sales representatives to organize and categorize content in the way that’s most relevant to them and gives them access to the right content in the right context. Often, sales teams find content created by the marketing department to be obsolete or not appropriate

— according to the IDC, a whopping 75 percent of marketing material isn’t used in sales.

The Sales Accelerator makes it easier for salespeople to sort through existing content to find the right fit and can also deliver content based on context, such as a specific rep’s account records, the prospect’s industry, and other factors.

The taxonomy that sales reps use within Salesforce will be translated into the categorization within Brainshark to streamline the experience between the two systems […]

“Content plays a crucial role in the selling process. Sales Accelerator not only helps sales representatives get a handle on the content they need, but also helps sales heads keep an eye on what’s working and what isn’t,” […] “They can ask ‘What content are the A players using to sell? What content are the B players using? What are the A players doing to drive opportunities forward that the B players might not be?'” […] Marketers can also use the solution to inform their content creation efforts by determining what content actually works on the sales end. Additionally, Brainshark’s new platform empowers sales reps to create their own rich content, such as video, quickly. As video becomes an increasingly effective sales tool, sales teams are looking for ways to incorporate it without getting bogged down in a lengthy editing process. “Buyers don’t want to read PDFs anymore. They would much rather see a quick video, and we’re making it very easy for sales reps to create them. They plug in some information, and they’ve got an interactive, effective piece of content,” […] The video content is mobile-ready, available through Salesforce, and is responsive to different device makes and sizes. Also available on the Sales Accelerator platform is smart search, which allows users to create shortcuts and mark frequently used or self-authored content as favorite content. The platform also offers detailed analytics and dashboards that enable sales teams to access their Salesforce data and see how content is performing.

Tamara Schenk made great points on these kinds of platforms in part 1 and part 2 of her series:

[…] Buyers can find what they need online, and make their purchases online. But in complex selling environments where various different stakeholders from different levels and functions are involved in buying decisions, conversations don’t follow a script. Critical, strategic thinking and adaptive competencies are key elements for sales success. Mapping a provider’s capabilities to the customer’s context and to their concepts requires a thoughtful, strategic and tailored approach.

[…] Every customer makes every decision differently, every time, so there is always a need to adjust, to customize and to tailor content, messages and strategies. Examples include adjusting the content wording to fit the customer’s terminology, and helping the customer clarify or even redefine the objectives and desired results they want to achieve. Sales force enablement can only design content and messages for pre-defined buying situations and buyer roles. Mapping to the real buying situations and mapping to the real buyers, the individuals – that makes the difference.

[…] In complex sales, critical and strategic thinking can never be replaced by sales enablement.

[…] It’s not enough to get the creation process right and to provide value messages on an enablement platform. To be effective, salespeople have to be trained to deliver the value messages effectively. This is a challenge that’s often overlooked. Messaging training has to cover two dimensions in parallel: knowledge transfer and behavioral change because value messaging is different from pushing products. […] Sales enablement can create real value if the messaging creation process is changed and if salespeople are trained to deliver those value messages in different situations.
Often overlooked, but key to success: The front line sales managers’ coaching approach has to support exactly this transformation to reinforce continuous improvement – training, practicing, coaching, adjusting, practicing -> learning.

Finally, salespeople are always responsible for the messages they use in front of customers. Only they can decide, based on synthesizing the customer’s context, the different stakeholders’ concepts and their specific decision dynamic, what kind of messages will create value and support their perspectives.

On November 4, 2014 Alyson Button Stone did some predicting for 2015:

[…] According to a recent report by InsideView [http://www.insideview.com/social-selling], 41 percent of companies on Facebook report generating more leads; companies on Twitter report twice the number of leads; and companies with active blogs report 67 percent more leads per month. IBM reported a 400 percent increase in sales in their first quarter, tied to a pilot program of social selling. The list goes on and on. Given these trends, 2015 should be a banner year for adoption of social selling techniques — from C suite executives, sales managers, and individual sales reps. This is all for the good, as it not only builds the organization’s brand, but the individual’s personal brand as well. Individuals become trusted experts engaging potential and current customers, which of course builds trust in the company and its products and services. A salesperson’s personal brand, I believe, is the best long-term investment they can make. Once everybody figures out that all selling is social selling, it will be their most precious asset. […]

On Sep 1, 2015 Jordan Crook (@jordanrcrook) over at Techcrunch wrote a post on Guru (which I will be adding to my list and spread sheet of Sales Enablement solutions):

“[…] disseminating important information to the folks that need it (when they need it) can become a huge hurdle.

Guru […] aims to solve that problem. […] a Chrome web extension that sits on top of pretty much anything you do on your computer, and intelligently surfaces the relevant information […] right when you need it. […] Experts in certain areas, such as product or marketing, can create cards with all the latest, verified information about a certain product release, marketing initiative, competitive landscape, etc. and that information will be surfaced to sales teams or support teams at the moment they need it.

[…] also integrates with other web services, such as Salesforce or LinkedIn.
[…] imagine that you’re a salesperson […] and you’re on the phone with a potential lead. Guru will know, as you hit the Salesforce page and start entering in the industry, company name, etc., what to surface to you to land the sale, such as competitive landscape for that company, market research, case studies, […]”

This reminds me of the Context Based Enterprise Solution, which the Germany & Switzerland based company Combionic has developed as not a Chrome web extension but as plug-ins for Microsoft Office applications. They are aiming to:

Support humans with the relevant information or documents and relevant options for action in the context of dedicated situations at user’s workplaces

Jordan Crook’s post continues:

“If a Guru card sits too long without being updated, Guru will automatically surface that card to the expert who created it and ask if anything needs to be changed. […] the idea is that sharing between the internal development team/leadership and consumer-facing teams (like sales, support, etc.) becomes more and more difficult as a company scales. By implementing Guru, information is not only captured and updated, but easily spread to the people who need it at the moment they need it. Guru is initially free, and bumps to the starter edition ($7/month/user) when you get to a certain amount of content, with more expensive tiers for more mature companies, topping at $15/month/user.”

In the comments Jamie Wang wrote:

“[…] It almost immediately replaced our ‘playbooks’ and google drive docs where we have found that knowledge goes to die. Guru holds the right people accountable to verify important information and protocols and keeps it up to date. It is a super lightweight tool that significantly helps entire teams or companies organize and access critical information. The added features around hyperlinks, usage analytics, tags, and sharing gives it the functionality we’ve come to expect from more robust, modern products.”

Follow-up to my post ‘What is the Sales Enablement market size and how hot is it?‘ that has my constantly updated public spread sheet of vendors I’m aware of and definitions of Sales Enablement I subscribe to:

Out of the four vendors Scott Santucci talked about in CRM magazine’s article ‘Sales Enablement Tools’ in 2010, …

“[…] Santucci says each of the relevant vendors — including BizSphere, iCentera, Kadient, and Savo Group — cater to slightly different problems. […]”

…only one still operates under the same name in 2015.

Besides the ever increasing number of new market entrants, what Sales Enablement vendors are really competing with and will be for the foreseeable future is email!

A recent whitepaper with data from an August 2015 survey by Highspot and Heinz Marketing says

“More than 70% of respondents rely on email to distribute content to their sales organization.”

It might seem logical to expect the importance of email to decline as baby boomers are retiring and millennials advance in the workforce.

However, the October 2015 IBV Millennial Survey ‘How Millennials are reshaping B2B marketing‘ by the IBM Institute for Business Value suggests a distinct preference for email amongst millennials. [This was for engaging with b2b vendors after the sales cycle has started, but in terms of the type of activity and state of mind it could be compared to receiving content from your own marketing / sales enablement organization.]

Source: IBV Millennial survey. ©2015 IBM Corporation

For sales enablement teams that means that for their most important task – as per the whitepaper with data from an August 2015 survey by Highspot and Heinz Marketing – “Making sure sales team can find content” they have to focus on ways to make that happen via email or deeply integrated with email.

Source: whitepaper with data from an August 2015 survey by Highspot and Heinz Marketing

As I’m continuing to update my list of Sales Enablement vendors below, I found it interesting to see Sales Enablement on the “Marketing Technology Landscape, March 2016” by Scott Brinker/ChiefMartec.com:

Full graphic: The Marketing Technology Landscape, March 2016
Image Credit: Scott Brinker/ChiefMartec.com

Sales Enablement is actually part of the largest category (by number of solutions included): Sales Automation, Enablement & Intelligence (with 220 solutions)

My own count of Sales Enablement vendors is 129, as of April 13, 2016:

• Global list / players worldwide
• European list / Europe based players
• Canada list / Canadian players

This is a follow-up to my post ‘What is the Sales Enablement market size and how hot is it?’ triggered by seeing that Sales Enablement grew on the Marketing Technology Landscape by Scott Brinker; becoming part of its largest category (by number of solutions included) “Sales Automation, Enablement & Intelligence” (with 220 solutions).

Obviously my own count of Sales Enablement vendors/solutions grew too.

The interest in ‘Sales Enablement’ has continued to increase and left ‘Sales 2.0’ in the dust as Google Trends shows.

Visits & views to this very blog have also been up, but that is obviously not the best reference point for growth in the Sales Enablement market:

As promised in my post ‘What is the Sales Enablement market size and how hot is it?’ I have been tracking the number of LinkedIn users with Sales Enablement in their current job title. As of March 31, 2016, LinkedIn has 3,604 users like that globally.

Here my own graph tracking this:

Here a snapshot of what the Google Adwords tools can tell us about people using Google to search for Sales Enablement portal/solutions/tools and related phrases:

• Mar 2015 – Feb 2016
• worldwide
• across all languages
• Google and search partners

You could obviously take many approaches to use these data points and the number of vendors (with their revenues or simply employee numbers from LinkedIn for example) to calculate the size of the Sales Enablement market.

However, it is obvious: Things are going up and to the right (including the cost of acquiring a customer; see bids for Google AdWords above).

In Forrester’s ‘Vendor Landscape: Sales Enablement Automation Solutions’ [from March 21, 2016] the average annual growth for 18 of the vendors surveyed was 38%.

Given that Australia has always been in the top 6 countries in terms of visits to this blog and given that Sales Enablement leader Iris Chan from IBM activated the Sydney Australia chapter of the SALES ENABLEMENT SOCIETY @_sesociety, I would like to add a list of Australian Sales Enablement companies in addition to my global list. See below.

Starting in 2007, I actually worked together with Iris on Sales Enablement for Nortel‘s more than 4,000 sales people and saw her grow into a leader in this space.

The SALES ENABLEMENT SOCIETY sesociety.org is a global volunteer group of practitioners – lead by Scott Santucci – dedicated to the elevation of Sales Enablement as a profession & strategic function.

Join them on LinkedIn: linkedin.com/groups/8465729/profile

List of Australian Sales Enablement companies – last updated January 18, 2017:

Logenta –LinkedIn – They work with with leaders across enterprise sales, advice, marketing, & compliance to optimise & automate data-driven client engagement, massively increase sales productivity, & provide invaluable sales intelligence. They are currently focussed on a digital platform called SalesPreso that is being used in Telstra, REA Group, MYOB & Australia Post to integrate with their CRM & other systems to dramatically improve productivity for their sales teams, relevance for their customers, & insights for their management teams. Logenta is a premier partner & investor in SalesPreso salespreso.com which integrates with CRM & other data sources to automate the delivery of highly interactive digital presentations. Customer-insights are delivered through an elegant story-telling experience; the story is managed & consistent; the story is automatically relevant; the story is tracked & measured. Cremorne VIC 3121, Australia

MING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere & Combionic’s slide library. Full disclosure: I’ve worked here. Berlin, Munich, NYC, Toronto, Singapore & Shanghai based, as well as having one of their design leaders starting a Sydney Australia office.

Peter Strohkorb Consulting peterstrohkorbconsulting.com @pstrohkorb International, Sales & Marketing Collaboration, Customer Centricity & Experience, Sales Enablement, Author, Speaker, Mentor

ShineCX Pty. Ltd. Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated on 2015-05-07. Brisbane, Australia. At least for Australia they seem to be partnering with RISEcx. [Together?] developed a platform that leverages the convergence of education, sales & marketing. Currently connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement. RISEcx used to be SpinRiot spinriot.com founded in 2012, Portland, Oregon now branded as RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).

• Global spread sheet (further down on that link)
• Global list / players worldwide
• European list / Europe based players
• Canada list / Canadian players
• Sales Enablement market deathwatch

Please let me (@SalesEnablement) know if I got anything wrong in this Sales Enablement market deathwatch from 16-Dec-2019.

I’m more than happy to resurrect you!

• 2 comma sales 2commasales.com PlaybookPro: Custom-built web-based application to access, capture, organize & present all necessary product, marketing & sales information that you already have within your enterprise (typically scattered in many different places).
• AMACUS amacus.net by innovative information Inc. “Improving sales productivity by letting reps see the buyer impacts of sales efforts.” Vancouver, Canada
• AppGlu appglu.com custom branded ready-to-run mobile apps for sales teams that can be created in minutes through a self-service dashboard. Arm reps with custom branded mobile apps that contain your company’s most current product information, marketing collateral & sales presentations. Ensure reps have instant access to the most current marketing/sales materials, even when offline. Make meetings more engaging, productive, & measurable through in-app analytics. Ready-to-run enterprise mobile apps as a service. SF, CA
• Appnetic Mobile appnetic.com @AppneticMobile Non-coders can build custom mobile SALES ENABLEMENT apps. Go MOBILE, organize your marketing assets & SELL MORE. Washington DC or Herndon, Virginia, USA
• Asdeq Labs asdeqworkforce.com @AsdeqDocs (acquired by Bigtincan on 5-Sep-2019) developer of mobile document management systems for companies. Enterprise mobility content management solution that enables the secure & automatic synchronization of corporate documents to & from employee’s tablets and smartphones. Secure Mobile Document Management — Enabling the Enterprise to regain control of their mobile data. $0.4M in estimated revenue annually. San Francisco, California, United States. Hobart, Australia
• Attivio attivio.com (ServiceNow as of October 2019) unified information access platform: Active Intelligence Engine AIE ingests both structured & semi-structured data, Big Data & unstructured content from a wide variety of databases, document repositories, content management systems, email systems, websites, social media & file servers. Boston, MA. ServiceNow acquires Attivio IP, core technology, & select R&D talent; expects to complete the acquisition by the end of Q4 2019.
• AvayaLive Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Collaborative web browsing & accessing/presenting marketing material in on-demand, web-based, immersive collaboration environments. I worked on this during my time at Nortel Networks.
• Brandobility brandobility.com brand content management between partners, offices, & teams. Division of NAPC comprised of brand industry experts. Value Added Service Provider, Brandobility helped US-based Bynder clients implement their brand portal solutions.
• Bridge Metrics bridgemetrics.com Extend the value of your marketing assets by enabling your channel & partner sales and marketing teams to customize, distribute & track content on the fly! Texas, US
• BizSphere was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs minglabs.com and I’m preserving some of the content here on this blog under the tag bizsphere.
• blueKiwi bluekiwi.io bluekiwi-software.com acquired by Atos. Enterprise social software for people-centric organizations to create social networks & collaborative environments with partners, customers, & colleagues. blueKiwi Pro: social software. blueKiwi software had $7.1M in revenue annually & competed with Jamespot, Yammer, & Jive Software. Paris, Ile-de-France, France
• cc Loop (mailing lists with power for search and document discovery behind them) ccloop.com
• cegeka’s Swiftslide swiftslide.eu Make your sales easier, better & more efficient. Delivers up-to-date content straight from your Marketing department to Sales when & where they need it. Improves communication between these two key departments & optimizes the sales process to prospects. Everything can be done remotely, with improved results, instant feedback & an overview one click away!
• changeBEAT changebeat.com UK based
• Collected collected.io “Don’t just store your files. Use them. Find your old proposals, notes, reports, and more, as you work.” For sales & marketing proposals, legal briefs, press releases, social media blogging, etc “Easily connect Collected to your cloud-stored content: Box, Dropbox, Google Drive, OneDrive, enterprise support and custom deployments for SharePoint, Salesforce, & more”. Pittsburgh, PA
• Compendian compendian.com US based vendor with a solution named CollaboRate: Capturing & capitalizing on the corporate assets & tribal knowledge organizations already have. Delivering knowledge & assets to the people who need them, right when they need them.
• Combionic combionic.com collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library, which works great for accessing & generating on the fly from tablets. Experts in compliance software & work flows. Germany & Switzerland based
• Creative Cafe creativecafehq.com Mix-and-Match Slides for Presentation & Sharing: Creative Cafe develops sets of slide-style modular content units that sales reps can choose from as needed to easily customize documents & presentations to share with prospects in person or across digital channels. A collective of senior-level creatives with a proven track record in B2B content development & design, founded by Leslie A. Hancock, content marketing & sales enablement consultant. “One way to align Marketing & Sales is to ensure that there is content available for every stage of the sales funnel to empower salespeople to convert leads to prospects & prospects to customers. Another way to align Marketing & Sales is to cross-pollinate, with representatives from both departments periodically meeting, sharing strategies, providing real-world updates, etc.” Turned into B2B Sales Content b2bsalescontent.com MICRO-AGENCY, AUSTIN, Texas
• Crushpath crushpath.com B2B customer acquisition service. Became part of Glimmer, the first pipeline generation platform. San Francisco
• Direxxis Marketing dmEDGE direxxismarketing.com Distributed Marketing Portal March 3, 2015 Broadridge Financial Solutions, Inc. acquired Direxxis LLC, a provider of cloud-based marketing solutions & services, to expand its suite of solutions for wealth & asset managers. “Financial advisors are moving from a mass marketing approach to data-driven strategies in which timely content can be tailored & distributed through both traditional & emerging channels,”
• DocShare docshare.io @docshareio Track document opening & performance with easy to share weblinks.
• DTI dxform.io @Dxforminc “enables leaders, tech teams & sales forces to perform at the highest levels”. Digital Transformation & Sales Transformation. If you want to better enable your sellers and frontline managers, and transform your sales force to generate and win more opportunities, we can help. Our Sales Enablement Services include: Sales Readiness Diagnostics, Buyer Persona Development, Sales Playbook Development, Sales Enablement Advisory Services, Sales Enablement Support Services. Now: Fast Lane Digital fastlane.digital sales transformation & enablement services based on a learning system and designed & developed to provide solutions for effectively competing in a marketplace where integration to digital technologies is now the norm. Raleigh, NC
• EchoJunction echojunction.com.au @EchoJunction Social Selling / Social media strategy & marketing: A collision of enterprise IT, big data & social media. Matches the appropriate tools to your enterprise wide needs. Sells & implements enterprise level cloud based social media software. Part of the Plaut IT services group, EchoJunction can also perform any complex IT integration services required (e.g. integrating to an existing CRM or ERP system). Founder: Adam Fraser @adamf2014 Sydney, Australia. Sydney, 29th January, 2019: EY strengthens technology transformation services with […] acquisition. “The team from EchoJunction, a small, specialist enterprise focused on the CMO execution agenda and marketing technology, will also join EY.”
• Emcien emcien.com @Emcien Predictive Analytics for the real world. Makes predictive analytics easy so you can focus on your business. Atlanta, GA, USA
• Enable5 former VONICAL vonical.com full-service agency that spun out its enablement software as a service under the name ENABLE5 enable5.com (HQ Ottawa, Canada; also Japan, Ireland, London UK, San Fran USA) Last tweet was Feb 20, 2016.
• Envisica envisica.com Alberta, Canada based firm more on the “consulting for Sales Enablement” side of things. Wayne Regehr, President at Envisica Inc. used to be Vice President at SAP Canada, Inc.
• Glimmer glimmer.us the first pipeline generation platform. Crushpath became part of Glimmer
• Genwi genwi.com @Genwi puts the power of information in the hands of sales teams. We make it easy for sales reps to find, share and track content interactions via mobile. crunchbase.com/organization/genwi Had $1.4M in revenue annually & used to compete with Highspot, Seismic, & Bigtincan. Joined twitter May 2008. Acquired by Persistent Systems. Announced Date Apr 1, 2016. San Jose, CA
• hubPitch hubpitch.com @hubpitch_corp sales follow-up software for content sharing & communication with customers. Boost customer engagement by providing multiple pieces of content in your sales pitch. Bundle – Sales App: Engage your customers with more relevant material + ability to share internally. Increase deal sizes & shorten your sales cycle when customers know exactly what your product offers. “Upload every important document or video into one sales presentation, then collaborate to close deals faster. Create a Custom Sales Pitch with a Video & Document combo. Eliminate excess product demos & unnecessary meetings. Receive more insight to who your buyers are & what is most important to them.” Seattle, WA
• Illumineto illumineto.com @IlluminetoSpark Cloud-hosted, mobile-ready SaaS application which helps B2B sales professionals quickly find, package & deliver information most relevant to a prospect’s specific buying need. (Sales reps spend more than 30% of their time looking for content. 50% of the time they never find what they need.) Search personal, corporate & shared content sources. Integrates with your personal & corporate cloud storage, video & CRMs. Hours of unnecessary effort are eliminated from the reps’ day, resulting in more sales wins. As a subject matter expert, share that knowledge through your Spark pages & content. Maryland, US
• Immediately immediatelyapp.com cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. Track from your phone & computer when your emails get opened, get reminders to follow up with leads, offer suitable meeting times, and use email templates for sales pitches. “Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately.” San Francisco
• immer-uptodate (German: “immer” means “always”) immer-uptodate.net Enterprise Social Network Software. Create closed groups for [sales] people to exchange knowledge & documents.
• iPresent iPresent.com @iPresentapp sales engagement platform. “Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms.” Run a tablet alongside a phone on one user license. 5-Sep-2019, Mediafly acquired iPresent Ltd. Hampshire, UK & Sunnyvale, California, USA
• Kemvi kemvi.com AI-powered growth automation for B2B sales & marketing teams. Applying artificial intelligence and machine learning to help sales teams. Launched DeepGraph, a product that analyzes public data so that salespeople can identify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. Acquired by HubSpot. Announced Date: Jul 25, 2017. Had $3M in revenue annually & used to compete with Scoop.it, feedly, & Kapost. crunchbase.com/organization/kemvi San Francisco, California, USA
• KiCube apps to drag & drop your marketing content to build an interactive story for the devices used by your sales force. Austin, TX
• KnoBis knobis.co @knobis_kb KNOWLEDGE MANAGEMENT PLATFORM: Somewhere along the way, Knowledge Base got really hard to use. Simple, intuitive & requires no training. SALES ENABLEMENT: Ensure better synchronization between sales & marketing teams, & provide sales reps with the entire arsenal needed to close deals. INTRANET & CONTENT REPOSITORY: Create your own intranet with an interactive content repository, allowing employees to contribute, collaborate & share. By Bellurbis Technologies Pvt. Ltd., India
• KnowledgeTree knowledgetree.com (was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquires SAVO Group) Right content, right time, right in salesforce.com – Sales teams sell more when they use effective presentations, data sheets, & case studies. Makes sales enablement easy by surfacing the best content for any sales process – instantly in salesforce.com
• Kraams kraams.com an iPad app that was hoping to become the sales platform of choice for small businesses reliant on face-to-face pitches with clients. The point of the app was to enable users to easily tweak their story lines for any given presentation & to change tack in the middle of that same meeting. Founded in Poland by a group of advertising vets, the idea was that there is no better way to achieve credibility with a client than to deliver a customized pitch. The app placed product images on cards, which the salesperson could shuffle, group, & swipe away in reaction to the client’s responses: More agile than slideshow programs, especially relevant when appealing to only a few people’s opinions. In addition to programs like PowerPoint & Keynote, it was directly competing against customizable sales apps like Showpad/StoryDesk. The differentiating point was the emphasis on targeting SOHO & SME businesses, since many other apps are oriented toward serving large companies & supporting the whole sales process. Poland
• Landslide Technologies landslide.com resource library for easy sharing, retrieval & managing j2 Global, Inc. acquired it. See j2global.com or campaignercrm.com
• Leadstalk.pro leadstalk.pro small vendor/agency focused on Mauritius
• LearnCore – On June 5, 2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. The combined company will have 350 employees globally.
• LiveHive livehiveapp.com @LiveHive allows channel managers to gain live insight into partner selling activities. iOS app / single destination to get the most current business documents, campaigns and product materials and then analyzes who is using what & which materials are most helpful to channel partners. San Jose, CA, US (Last tweet was 5-May-2017 and website is down)
• LIA liaapp.com was a mobile platform for the distribution of real-time content between marketing and sales teams at Global 2000 companies. Acquiring Organization: Showpad (SaaS platform for sales and marketing success) Announced Date: Mar 16, 2016 mobile app that pushes correct sales materials to each rep & then sends analytics back to management to help sales & marketing be more effective together. Old brand: LiberatedIntelligence.com Digital Asset Manager
• MobileForce Software (former name fonemine?) Sales Velocity by mobileforcesoftware.com @MobileForceSW making it easy for field sales teams to work smart via a next-generation mobile engagement & productivity solution that delivers contextually relevant information, at the right time, on any device. Uniquely connects to a wide variety of cloud & on-premise enterprise applications & data sources, automatically orchestrating & synthesizing the information into contextually-relevant user experiences that shorten sales cycles, reduce cost of sales, & gives field reps more “selling time” back in their day. Sunnyvale, CA
• myDocket mydocket.com @myDocketApp You email a ton of collateral to your customers. How do you know they actually read it? Docket was created in Austin, Texas by veterans of Jive Software, Salesforce.com & Solarwinds. Austin, TX
• Nolinio nolinio.com @nolinio platform that enables to easily distribute content & tools within attractive, customizable, mobile apps. “Put an end to bulky, out-dated 3-ring binders, catalogs & brochures & enable your team to easily find, use & share the information they need at the moment they are talking to customers or making decisions.” Their most recent social media posts were from 2016 & their CTO left that year. They seem to only upkeep Clipper Magazine’s mobile sales enablement solution [for their national sales force of 500 reps] & Berk-Tek Industries Sales Enablement solution for 130 direct & distributor sales representatives. Lancaster, PA, US
• Omni-Share omni-share.com cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. Omni-Share is a brand of Clarity International, London, UK
• Ontuitive ontuitive.com @Ontuitive (Former name learning guide solutions?) recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed and fully integrated with your instance of Salesforce.com. Netherlands, UK, USA. Denver, CO (Seems dead since July 2019)
• Perperitus Sales solution perperitus.com @Perperitus (UK)
• PointDrive pointdrive.com @Point_Drive lets you package up, personalize, & track the materials you share throughout the closing process. A smarter way to deliver sales content. Sales-oriented application that improves the way you share content with customers. Just as fast as sending an email, but streamlines information in a sophisticated, easy-to-absorb format. Simply import your LinkedIn profile, logo & contact information. Arrange links, maps, documents, & videos—plus any files from Dropbox or a shared drive. Add a narrative that walks the customer through it all, just like you’d do in person. Now you possess a cohesive, branded presentation that’s on target to boost sales. Chicago PointDrive acquired by LinkedIn. Announced Date: Jul 26, 2016
• pptshuffle pptshuffle.com PPTshuffle & PPTshare / Ontra Presentations (See Shufflrr still in business) NYC, NY, USA
• Pressly Sep. 7, 2017, Vancouver, Canada – Vision Critical @visioncritical announces its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value.
• ProductByCloud productbycloud.com platform that connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device. Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research & planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. speakfeel.ca speakfeel.io SpeakFeel Corporation, Guelph, ON, Canada
• Qurious qurious.io (Founder @Sabrina_Atienza) Real-Time Voice A.I. To Drive Sales. AI helps you to create a superstar sales team!
• RISEcx former SpinRiot spinriot.com founded in 2012, Portland, Oregon now RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).
• RO|innovation (RO|enablement) roinnovation.com RO Innovation acquired by Upland Software. Announced Date Jun 28, 2018. Price $12.5M
• SalesBean salesbean.com @SalesBean a platform to align your sales team with everyone else in the organization. Mobile (iPad or Android application) or web platform. Sales Enablement Hub for Accelerating Sales. Seamless synchronize the most important sales documents to your mobile device. Atlanta, GA
• SalesBrief salesbrief.com @SalesBrief SaaS technology company focused on improving the way B2B companies sell products & services. A digital sales room for each of your deals, curated specifically for your prospects’ needs. SalesBrief analyzes the prospects that are most interested in your story, and delivers the content that will get them to sign on the dotted line. Marketing collateral & sales proposals are easier to find & faster to deliver using SalesBrief. Providence, Rhode Island, US
• Sales Enablement Centre member of the FD Centre Family of Corporations. Former operators that design & implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics & Tools to impact business insight, sales coverage & deployment, product/services delivery, sales reporting, account planning, & use of sales talent. Vaughan, ON, Canada. Then GrowthPoint growthpoint.io Mississauga, ON, Canada. 18-Dec-2018: Accounting & consulting firm Grant Thornton LLP purchased Mississauga, ON–based GrowthPoint Advisory Services.
• SalesKB SalesKB.com
• Salespatron salespatron.com mobile-first sales enablement solution: Easily distribute any sales content to your sales reps with a single click/tap & ensure only the latest content gets used. With advanced analytics, find out how your content gets used in the field & align sales & marketing goals. Find out how your content gets used & create better content. Have a structured analytical way to know which pieces of sales content gets used more often than others & by whom. Use these insights to create even better content next time to improve rep productivity. Increase ROI on marketing content by helping reps close more deals. Reps gets insights on how clients are engaging with their emailed sales content with analytics (when was content opened, which pages were read & for how long). Allows reps to follow-up smarter & close more deals. Reps have all content available at their fingertips neatly organized & updated any time on any device, even offline. New Delhi, India
• SalesProQuo salesproquo.com @SalesProQuo Sales intelligence platform designed for – & built by – the sales community. SPEND LESS TIME RESEARCHING & MORE TIME SELLING: Combines artificial intelligence with crowdsourced data to provide all the information you need to start selling faster. Close more deals fast by using machine learning to transform data into actionable intelligence. Tap into the hidden power of the sales community to unlock the knowledge of other salespeople. Venice, LA
• SalesWedge saleswedge.com @SalesWedge like eHarmony for sales. Account executives can instantaneously find their counterparts in an alliance to get insight and referrals into accounts. Executives can measure partner engagement & impact. “Alliance enablement tool” Toronto, Ontario, Canada
• Salient6 salient6.com Designers/builders of portals/applications that drive business results & a prototype Sales Enablement tool to “increase the productivity of your sales force”. Salient6 is a consulting company creating end-to-end solutions that realize the full business value of the SharePoint platform. Bellevue, WA
• SAVO Group May 8, 2018, it was announced that Seismic acquires SAVO Group which had acquired KnowledgeTree knowledgetree.com (12-Jun-’17)
• Scepos scepos.com Sales & Marketing Automation Software: The best way to manage and optimize your Marketing & Sales resources. The right content at the right moment easily accessible. Netherlands based / Dutch
• SellsPad SA former TappCtrl tappctrl.com now branded as SellsPad sellspad.it @SellsPad Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. Brussels, Belgium
• Sendbloom sendbloom.com @sendbloom beautiful, seamless prospecting automation software that helps teams structure, automate & optimize their inside sales processes. The sales organizations at LinkedIn, BMC, Pure Storage, & hundreds of other enterprises rely on Sendbloom daily to increase sales velocity & empower their global initiatives. San Francisco. Feb. 22, 2017, ClearSlide, Sales Engagement Platform, & Sendbloom, Prospecting Automation Software, announced a partnership & integration to increase sales velocity & improve business results. December 12, 2017, ClearSlide joined Corel Corporation. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics.
• Sendside sendside.net Customer Communication Platform & Secure Communication Network. “Goes beyond simple security and takes electronic communication to a new level enabling high-impact, interactive, one-to-one communications between an organization and its clients, customers and/or prospects via the web.” Sendside Deliver: Secure, cloud-based message & document delivery service. Unlike email & other paper-based methods, it helps simplify gathering important documents relating to a transaction and send them to interested parties.
• ShineCX (SHINE CX PTY LTD. ABN cancelled Nov 2018) Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD incorporated 2015, Brisbane, Australia. At least for Australia they seemed to partner with RISEcx [Out of business] developed a platform that leverages the convergence of education, sales & marketing. Connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement. RISEcx used to be SpinRiot spinriot.com founded in 2012, Portland, Oregon now branded as RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).
• showcase showcasecloud.com @showcase_cloud Catalog, order, & file management app system for sales & marketing professionals. Content at your Fingertips: Sales reps have all of the most recent content they need right where they can always find it. Easy to update: Marketers & managers rejoice! Showcase lets you distribute sales collateral in a few clicks. Boost sales effectiveness: Forget paper & dump the big screen. Professionally engage prospects with stunning visuals, from your tablet. Showcase HQ, Logic Solutions, Ann Arbor, MI (website shutdown 9-Jun-’19)
• SKURA Legacy Product skura.com still supported, but they focus on www.omnipresence.indegene.com & klyck.io (which used to be WHUT whut.com see below) now.
• Snaphud snaphud.com @snaphud Engage all stakeholders in one professional deal space and close more sales. Brings inside sales reps & all decision makers together in one deal space where they can engage in the sale. “Lose your champion and your deal/account dies! If you need a highly effective way to grow from single to multi-threaded in your sales, we’ve got you covered.” Toronto, Ontario
• Solutions for Sales solutionsforsales.com
• SpinRiot (See risecx.com out of business) spinriot.com founded in 2012, Portland, Oregon
• SteelBrick Salesforce rebrands SteelBrick as Salesforce CPQ after buying the quote-to-cash vendor SteelBrick for $360M on Dec 23, 2015.
• StoryDesk storydesk.com application that allows marketers & sales teams to create interactive iPad presentations to help increase sales. Dec 19, 2014, Showpad acquired StoryDesk for an undisclosed amount
• Stratascope stratascope.com
• Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, and analyze your results. Type in a keyword or point us to a URL to create a “trap”, and we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, USA. Trapit was acquired by ScribbleLive in May 2017. “The ScribbleLive Plan product allows marketers to document content strategies, publish content to collaborative channels,…”
• TribalKnowledge.tv Thought Action Group thoughtactiongroup.com was developing as a new organization with a portfolio of sales enablement services. adaptivesalesteam.wordpress.com also shut down.
• ToutApp toutapp.com (Now owned by Marketo / Adobe Systems) sales communications Platform. Close more deals faster with the power of tracking, templates & real-time lead scoring. Fits into Gmail, Outlook, Salesforce & more. Share trackable presentations & documents. Schedule delivery. Track when emails are opened, links are clicked, your leads visit your corporate website, & when your presentation/documents are viewed. Share templates, best practices & analytics across sales & marketing. Gain data on what type of messaging drives results. Train new hires with a template library. Increase collaboration & communication across the team. SF, CA. On April 19, 2017, Marketo acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.
• Unomy unomy.com @UnomyApp used to provide in-depth sales & marketing intelligence on more than 6 million companies around the world. Acquired by WeWork. Unomy is no longer being offered as a service & has been permanently shut down as of September 20th, 2017. Israel, USA
• Voicefox voicefox.com @voicefoxHQ AI-driven smart recording tool. Record & capture highlights from your video meetings / online meetings smart recording / notetaker / meeting assistant. London, England Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams. Chicago, IL, US
• woolloo woolloo.com @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can now drive engagement while gaining insights into what truly resonates. “Extend the reach of your field force with our virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Surry Hills, Sydney
• WHUT Inc. whut.com Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand. WHUT is out of business or was rebranded to klyck.io & moved to Toronto? Oakville near Toronto, ON, Canada
• xfi xfi.com/saleshawk/technology/ SalesHawk® “built from 3 layers of technology that are fully-integrated & harnessed to address your key sales challenges”. Amongst other things Sales Resource Automation® & Knowledge base (Data, content, & knowledge repositories). “XFI’s patented AI decision engine, Xference, lies at the heart of the SalesHawk platform. Xference employs both crisp and fuzzy logic to make intelligent estimates about what the user is seeking & to formulate appropriate responses. Intelligence can either be explicitly defined (business rules) or empirically defined (learned from user activities).” Bethesda, MD 20814, US
• Xinnovation, Inc. (“XINN”) xinn.com @GoXinn [30/09/19 acquisition of XINN by Bigtincan (See above)] Technology for document automation in the sales enablement market that is used to transform the way financial service firms engage with their customers. XINN’s technology is unique in creating document automation as an integrated SaaS service, delivered without the need to engage in extensive services based integration programs. 15+ years of experience in document automation. Unlike legacy technology, XINN’s solution allows for rapid system implementation & ease of use. Boston, MA
• Zensight zensight.ai used artificial intelligence to help sales professionals deliver relevant sales messaging & collateral to accelerate sales. Dec 8, 2017, Seismic acquired Zensight for an undisclosed amount. Cambridge, Massachusetts, US

As my friend & Sales Enablement leader Iris Chan is announcing 2017’s 1st [and 2nd overall] meeting of the Sydney Australia chapter of the SALES ENABLEMENT SOCIETY @_sesociety, I’m reflecting on my journey in this space.

2017 actually marks the 10 year anniversary of me tracking the Sales Enablement market.

I started to research the market players in 2007 and started to blog here on February 25, 2009.

Over time many vendors merged, changed owners or went out of business and new ones keep on popping up. My count is 181 over 185.

I published a…

• Table to download
• Global list / worldwide (+ list of qualifying questions when shortlisting)
• European list / Europe based players
• Canadian list / Canada based players
• Australian list / Australia based players
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & Artificial intelligence (AI)

How to keep up with the #SalesEnablement market? @IFTTT tells me if a vendor is mentioned & run dead link checker on https://t.co/7atadzbfeU

Paul Krajewski (@pkralle) March 23, 2017

I actually just added a vendor today:

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes your valuable media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients — all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, USA

Despite all this, I’m getting something very similar to the following email every 2 months – like clockwork…

“I came across your blog while researching the Sales Enablement space for a company with a sales enablement tool in beta. Would you be open to a quick chat and explore the opportunity of working together for the short term? I’m sure we could use your expertise to understand the sales enablement market and user needs better. Thanks.”

…and I always respond with something like this:

“An integration with salesforce.com is what you will see at the top of the list. If you target startups, then a Slack integration would be a quick win. There are so many vendors & solutions out there from lightweight to enterprise grade, from freemium to million dollar deployments, etc…

I have seen more than 18 vendors enter this market and shut down already [without being purchased]. Many more had to sell or partner to survive. It is a very crowded market, because so many companies & sales experts used to have no tool for their sales people (or too many), then built one for their own use, and are trying to sell it to external customers now.

At this point, I would really warn anyone who wants to enter this market: You can burn a lot of money & never get profitable: The moment you have a customer, they will ask for so many changes & features that you will keep building something that either already exists (but they don’t want to combine many tools & ask you to build one that can do everything) or you will build something that only works for them and no other customer.

There have been sales enablement solutions that became too sophisticated and you needed to train their users. There have been sales enablement solutions that were really lightweight small widgets shown in PowerPoint to add slides into auto-generated presentations, but still did not successfully compete in this market place.

It is a tricky one with more and more 800-pound gorillas!”

As I’m continuing to update my list of Sales Enablement vendors, I always find it interesting to see Sales Enablement on the annual “Marketing Technology Landscape” by Scott Brinker/ChiefMartec.com:

Full graphic: The Marketing Technology Landscape 2017
Image Credit: Scott Brinker/ChiefMartec.com

For Scott Brinker/ChiefMartec.com Sales Enablement is part of the category “Sales Automation, Enablement & Intelligence” and you can copy & paste all vendors with websites from their published Google sheet.

My own Sales Enablement vendor lists:

• Global list / players worldwide
• Table (to export/download yourself)
• European list / Europe based players
• Canada list / Canadian players
• Australian list / Australia based companies
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & Artificial intelligence (AI)

The sales enablement market never gets boring (My public table to download has over 186 vendors & over 300 line items) and mergers & acquisitions (M&A) activity is heating up:

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

After Sant and Kadient had already merged into Qvidian, Qvidian is now owned by Upland Software.

On Jul 6, 2011, Callidus Software acquired iCentera (on-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles). On Jan 29, 2018, CallidusCloud was acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.”

On Nov 30, 2017 we learned Bigtincan acquired Contondo. “Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.” [Edit] September 25, 2018, Bigtincan announced the acquisition of Customer Engagement Platform FatStax fatstax.com @FatStaxApp creating end-to-end connections across CRM & sales enablement. [Edit] June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos:

“As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.”

ClearSlide clearslide.com acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. On December 12, 2017 ClearSlide joined Corel Corporation.

Another example is Octiv – formerly known as TinderBox. Now, as of March 7, 2018 Octiv has been acquired by Conga @getconga.

Update: KnowledgeTree was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquires SAVO Group.

I always love it when you reach out on twitter to help me update my Sales Enablement market lists (see all lists at the bottom of this post).

I’m looking forward to the Marketing Technology Landscape Supergraphic (2018) which should be released April 23, 2018 by Scott Brinker.

Until then I’ll check out the vendors mentioned in the top left corner of the CBinsights Sales Tech Market Map.

Investors have poured over $6B into these startups offering sales tech solutions across CRM, sales enablement, communication, analytics, and more. In 2016, deals and dollars invested into sales tech startups reached all-time highs of over $5B invested across 425 deals.

CBinsights defines sales tech to include companies developing tech-enabled solutions that directly serve sales teams or improve upon the sales process, as well as customer relationship management (CRM) platforms. They also include companies that improve upon customer experience, engagement, communication, and booking processes for companies across various industries.

Gartner Market Guide for Digital Content Management for Sales

The market for digital content management for sales (DCMS) is maturing rapidly, and becoming a heavily contested marketplace. With an ever expanding roster of potential vendors, how should IT, sales, and marketing teams evaluate solutions?

Gartner’s new Market Guide for Digital Content Management for Sales provides in-depth insight on content management solutions (CMS) for sales enablement teams.

• Digital content management for sales (DCMS) vendors have expanded the breadth and depth of their offerings in the past year, with many adding API-based platform capabilities.
• DCMS technology is broadly applicable to all B2B industries and sales use cases, as well as long-cycle B2C sales use cases.
• Content recommendations based on predictive analytics and artificial intelligence algorithms are a core capability for this market.

(Gartner [Market Guide for Digital Content Management for Sales], [Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert], [Publication date 17 November 2017])

One event in this market which I missed initially (but have updated in the lists below): Quark Software @QuarkNews took over Docurated Inc. @docurated

Denver, CO, Dec. 06, 2017 – Quark Software announced today it has acquired Docurated, the creators of enterprise sales enablement solutions.

Docurated’s inception was in 2012.

Quark will integrate Docurated with Quark’s content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.

PointDrive pointdrive.com @Point_Drive Chicago; Announced Date: Jul 26, 2016: Acquired by LinkedIn (acquired by Microsoft).

Apr 19, 2017: ToutApp was acquired by Marketo. $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

My frequently updated lists tracking the market:

• Table
• Global list / companies worldwide
• European list / Europe based companies
• Canadian list / Canada based companies
• Australian list / Australia based companies
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & AI Artificial intelligence

Given the growing interest in Sales Enablement, I’ve been adding to my chart for the annual Sales Enablement market revenue:

The chart shows a part of the market (Took out Enhatch), but the market is obviously bigger; if you have changes/additions, contact me @SalesEnablement

My Sales Enablement vendor death watch has been growing and the total number of vendors I have as active is down to 186 (Table to export) now.

Here one of the tools that help me catch vendors going out of business:

I’ve been tracking the number of LinkedIn users with Sales Enablement in their current job title.

As of 23-Sep-2019, LinkedIn had 9,850 users like that globally. Above my own graph tracking this.

I enjoyed “What is Next in the Sales Enablement Industry?” by Myk Pono @myxys (Entrepreneur | Marketing & Product Growth | Co-author of Mastering Product Experience in SaaS) mykpono.com

His visual of the Competitive Forces in Sales Enablement Marketplace is great.

https://medium.com/@myxys/what-is-next-in-the-sales-enablement-industry-d85abe84653b

I also just discovered Nicolas de Kouchkovsky @nicolask3

(Advisor/Consultant/Fractional CMO. Helping B2B Software companies grow. All things customer engagement/facing technologies.)

His sales tech landscape from 2017 saw a 15% surge to 2018.

I like how he broke this big market into 38 categories.

He created a blueprint:

Originally published at Sales Hacker.

Also published on Medium. His blog.

cacubeconsulting.com linkedin.com/in/nicolask3/

By the end of 2017 – Gartner estimated – Digital content management for sales (DCMS) vendors “generate $423.5 million in revenue, up by approximately 16% from the previous year”.

That is obviously not that big an annual revenue and not that big a growth rate…

…to justify the high number of over 186 market players (depending on how you count). Hence, the last 18 months saw long overdue consolidation in the Sales Enablement market:

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] May 28, 2019, Upland Software acquired Kapost (Had $19M in funding) for approx. 3x revenue ($45M in cash) + $5M cash holdback payable in 12 months.

[Edit] November 15, 2018, Compelligence, LLC Compelligence.com had a relaunch of their new company name, brand & website: CompeteiQ competeiq.io Competitive intelligence platform built for sales: Win Intelligently, Intelligent sales battle cards, Integrated win/loss workflow, Track news, website changes & trends, Salesforce AppExchange certified.

[Edit] Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams.

October 25, 2018: Mediafly mediafly.com @Mediafly announced the acquisition of Alinean Inc. alinean.com @AlineanROI

[Edit] September 25, 2018, Bigtincan announced the acquisition of Customer Engagement Platform FatStax fatstax.com @FatStaxApp creating end-to-end connections across CRM & sales enablement.

Sep 20, 2018: Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75bn. [On April 19, 2017 ToutApp had been acquired by Marketo.]

Sept. 4, 2018: DocuSign, Inc. completed its acquisition of SpringCM, a cloud-based document generation & contract lifecycle management software company. With SpringCM, DocuSign will accelerate customers’ ability to modernize their Systems of Agreement—all the way from preparing to signing, acting-on, & managing agreements.

Enhatch stopped selling a digital content management for sales solution (DCMS). [I’m removing them from my Sales Enablement market revenue chart.]

On Jun 28, 2018, Upland Software @UplandSoftware announced their acquisition of RO Innovation roinnovation.com. Uplandsoftware.com/roinnovation/

June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos: “As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.”

June 5, 2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally.

May 8, 2018, it was announced that Seismic acquires SAVO Group. On Jun 12, 2017, KnowledgeTree was acquired by SAVO Group. SAVO Group also had an investment from SAP.

March 7, 2018, Octiv acquired by Conga @getconga. Octiv was formerly known as TinderBox.

Jan 29, 2018, CallidusCloud acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.” Jul 6, 2011, Callidus Software Inc acquired iCentera (on-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles)

December 12, 2017, ClearSlide joined Corel Corporation. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics.

Dec. 06, 2017, Quark Software @QuarkNews took over Docurated Inc. Docurated’s inception was in 2012.

Nov 30, 2017 we learned Bigtincan acquired Contondo. “Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.”

Nov. 17, 2017, Upland Software, Inc., cloud-based Enterprise Work Management software, acquired Qvidian Corporation, provider of cloud-based RFP and Sales Proposal automation software. After Sant and Kadient had already merged into Qvidian, Qvidian is now owned by Upland Software.

Sep. 7, 2017, Vancouver, Canada – Vision Critical @visioncritical announces its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value.

June 12, 2017: Jive jivesoftware.com @jivesoftware “provider of modern communication & collaboration solutions for business. We empower people & organizations to work better together.” Though based in California, Jive’s largest site is in downtown Portland, its onetime headquarters. Aurea completed its $462M purchase of Jive. Jive once employed upward of 200 people in Portland, but after a 2016 layoff & an exodus following the company’s sale, its workforce has fallen considerably. Jive Software had $203.5M in revenue annually & competed with Get Satisfaction, Slack, & Workfront.

Trapit was acquired by ScribbleLive in May 2017.

April 19, 2017: ToutApp was acquired by Marketo (Sep 20, 2018: Adobe Systems Inc. agreed to acquire software maker Marketo). ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

MarcomCentral acquired by Ricoh Company on Dec 9, 2014 marcomcentral.com @MarcomCentral an online, on demand marketing assets management (MAM) solution. “Become a marketing rockstar with MarcomCentral’s marketing asset management software.” Manages & customizes marketing content across your entire organization. $10M in estimated revenue annually& competes with Pageflex Inc., SproutLoud Media Networks, LLC, & Elateral. Solana Beach, California, US

My frequently updated lists tracking the market:

• Table to download yourself
• Global list / companies worldwide
• European list / Europe based companies
• Canadian list / Canada based companies
• Australian list / Australia based companies
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & AI Artificial intelligence

Jim Lundy, CEO & Lead Analyst at aragonresearch.com says:

“Aragon expects the worldwide sales engagement platform market to grow from U.S. $1.57 billion in 2017 to $5.59 billion by 2023.”

If expecting linear growth that would mean 23.56% growth per year?

Aragon believes the “fractured sales enablement category would consolidate into the sales engagement market. Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a sales engagement platform (SEP)”.

Aragon includes vendors such as Outreach and VanillaSoft which I would not include in my definition of “Sales Enablement”. My definition of Sales Enablement is a bit closer to Gartner’s “DCMS” (digital content management for sales):

“By the end of 2017, Gartner estimates that DCMS vendors will generate $423.5 million in revenue, up by approximately 16% from the previous year.” (Source)

16% is a bit less than the approx. 23.56% growth Aragon seems to have for sales engagement platforms (SEP) and from my point of view 16% are more realistic.

Since I started tracking the Sales Enablement market in 2007 (and started this blog in 2009) my list of vendors has grown to above 186 (table) with a crazy long death watch list of dead or zombie startups.

My estimation of the total Sales Enablement software market for the end of 2019 is USD $1.25Bn if you do count some of the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

I’m guessing none of the Sales Enablement vendors are wildly profitable (outside the 800-pound gorillas). Excluded from this chart are the very small ones.

If we do enter a recession, it will be interesting to see how many of the vendors that were not acquired in 2017 – 2019 can attract follow up funding or become profitable.

On 1-Jan-2019, avc.com wrote:

“[…] I think 2019 will be a “doozy.” I think we will see major dislocations in the leadership of the United States, a bear market in stocks, a weakening economy, a number of issues with the global economy including a messy Brexit and a sluggish China. All of this will lead to a more cautious stance by investors in the startup economy. […]”

On January 3, 2019, Casey Winters posted: The Problems With Martech…:

“[…] In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are still quite large for entrepreneurs, and help marketers understand which technologies to bet on vs. bring in house. […]”

I missed this when David Bloom, Founder & CEO at LevelJump, posted it 2 months ago:

Nicolas de Kouchkovsky of CaCube Consulting has the amazing ‘SalesTech landscape’ from May 2018 that I first mentioned here:

By Nicolas de Kouchkovsky @nicolask3

(Advisor/Consultant/Fractional CMO. Helping B2B Software companies grow. All things customer engagement/facing technologies.)

His blog.

cacubeconsulting.com linkedin.com/in/nicolask3/

My own count is over 186 vendors vendors:

• table to export/download yourself
• Global list / companies worldwide
• European list / Europe based companies
• Canadian list / Canada based companies
• Australian list / Australia based companies
• India based (or development in India)
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & AI Artificial intelligence

Starting this list based on India being in the top 3 countries in terms of visitors to this blog.

Below my list of Indian Sales Enablement software vendors/apps/tools & Sales Enablement solutions, B2B marketing content management, B2B sales knowledge management, Digital Content Management for B2B sales (DCMS), Sales Asset Management (SAM), etc… based in India or with development mostly in India; as of 14-Dec-2019.

act-on Software act-on.com @actonsoftware Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Emphasizes the importance of not only providing a sales team with the right content & tools and aligning those assets with the buying cycle, but aligning the right tools with the right sales person. $70.5M in estimated revenue annually & competes with Hatchbuck, Percolate, & V Locators. Portland, OR / Scottsdale, AZ, USA & Reading, UK & India

Bsharp bsharpcorp.com @bsharpcorp Mobile sales enablement tools accelerate sales through continuous training, effective sales conversations & more productive sales reps: Inform, train, assess, equip, hear from & motivate the sales team. Mobile platform & services methodology to help you build a formidable team. Continuously train thousands of sales personnel across geos; Keep them informed of important decisions at the corporate office; Send product collateral, brochures, videos for customer use; Get info like sales, inventory, merchandising, customer meetings for analytics daily. Marlborough, MA, US & Bangalore, India

ContexTip contextip.com @contextip the right insights at the right time with the right context. In large globally spread sales teams, where many divisions often sell into the same accounts, the potential to cross-sell often goes unrealized because information is trapped in silos. ContexTip digs through all data in Salesforce & recommends the best sales executives across divisions to reach out for help with a deal. A recommendation engine gives a ring-side view of your account & helps your team with timely, relevant & optimal date to help the deal move further & faster to closure. Have the power of critical information at your finger tips just when you need it. By Lister technologies, India.

DocShare docshare.io @docshareio Track document opening & performance with easy to share weblinks. Document tracking app by SalesHandy.com @saleshandy (send, track, control, engage & present sales collateral with actionable document analytics. CENTRALIZED SALES COLLATERAL: Manage all your sales documents at one place. Organize your files by teams, company or private.) India

Draup Platform draup.com/sales/ @draup_sales Machine Learning startup incubated at @Zinnov zinnov.com Powering Sales Enablement: Empowers sales teams with comprehensive account & stakeholder intelligence to enable micro-targeting. Analyzing millions of data points to help sales teams understand finer details about their prospects, such as buying preferences, technology choices, outsourcing deals, buying centers, strategic & investment priorities etc., while also obtaining a deep understanding of the key decision makers among your prospects. Equip you with sales intelligence & help you answer pressing sales questions such as “leads to prioritize”, “Right stakeholders to target”, & “How to approach the targeted opportunity”. Cloud hosted web application with data rich insights & visualizations to help you know the most important information about your prospects. US-India-China-Singapore. Santa Clara, California, US; India

Enablix enablix.com @enablix sales enablement platform for marketing. Know when buyers engage with your shared content: Share content with your buyers & learn when they engage with your content. Provide your buyers with a value-driven content experience. Fast access to the right content can increase a rep’s efficiency many folds. Reps can find the right content, in less time, focusing on the more important task of selling. Present in USA, Canada, & India. Virginia, USA

Infinite Possibilities in-pl.com Instructor-led & Digital Sales Enablement Platform. Our mission is to help Sales Teams be more productive through Enablement & Sales tools. The platform will enable sales people to learn world class sales skills & provide tangible metrics to measure sales effectiveness. Developed By SIB Infotech. Kondivita, Andheri East, Mumbai, Maharashtra

KnoBis knobis.co @knobis_kb KNOWLEDGE MANAGEMENT PLATFORM: Somewhere along the way, Knowledge Base got really hard to use. Simple, intuitive & requires no training. By Bellurbis Technologies Pvt. Ltd., India

Content Raven raven360.com @ContentRaven Raven360 sales enablement platform that allows companies to train, onboard, & coach their team into shortening their sales cycle & closing more deals. They focus on Sales & Partner enablement specifically, video-based coaching & learning. Content Raven (Enterprise Content Enablement Platform) has 25+ enterprise customers & 300,000+ users. “ENABLE YOUR SALES TEAM: Onboarding, Training, Coaching, & Confidence to Close More Deals. Provide the right training, content & messaging for complex product sales in one easy experience for reps.” Also marketed as “Sales readiness platform that delivers up-to-date & consistent sales content, training & coaching.” $5M in revenue annually & competes with Syncplicity, OpenDrive, & SugarSync. Framingham, MA, US & R&D in Chennai, India

Nowigence nowigence.com @Nowigence AI Platform Delivering The Personalized Sales Intelligence You Need To Close Deals Faster. “Work Even While You Sleep – Be Prepared”. Automatically extracts & synthesizes sales intelligence. Pluaris, Solomon, & Artemis from Nowigence. For sales: Achieve Sales Quotas, Identify New Sales Opportunities, Get Live AI Generated Briefings, Reduce Employee Turnover, Know Current Industry Dynamics. Top-Down Transparency, Expert Knowledge Sharing, View Entire Data Landscape, Institutional Memory Hub, Reduce Onboarding Time. Charlotte, NC 28202; Albany, NY 12207; Noida 201301, U.P. India

Persistent Systems persistent.com @Persistentsys announced Apr 1, 2016 that it acquired Genwi genwi.com @Genwi put the power of information in the hands of sales teams. We make it easy for sales reps to find, share and track content interactions via mobile. crunchbase.com/organization/genwi Had $1.4M in revenue annually & used to compete with Highspot, Seismic, & Bigtincan. Had joined twitter May 2008. San Jose, CA. Persistent Systems is from Pune, India

Playbook AI playbook.ai @playbookai “guides sales professionals in B2B businesses to contact the right prospect, at the right time by using artificial intelligence.” Accelerate Growth in SaaS – Using AI-first Account Based Sales Acceleration Platform: “Playbook AI provides task-by-task prescriptions to inside sales teams, which increase effectiveness, efficiency & velocity of winning deals.” Training Creator: “Are you new recruits taking a long time to ramp up? Get them boiler room ready in a few days. Create micro training videos personalized to each task to teach new recruits how to interact with a prospect.” AI-first omni-channel inside sales acceleration technology, which prescribes activities to B2B sales teams that increase conversion & velocity. Bengaluru, India

Regalix regalix.com regalix.com/sales-enablement/nytro-platform/ Nytro Platform (Agency turning into product) Develops innovative & scalable solutions for Sales Enablement, Revenue Operations & Thought Leadership. Easily create, organize & measure interactive content so you can more effectively coach & train your sales teams to close deals quicker. Palo Alto, California, United States (Old branding was sharedemos.com) Many offices in India

Salespatron salespatron.com @salespatron Easily distribute any sales content to your sales reps with a single click/tap & ensure only the latest content gets used. With advanced analytics, find out how your content gets used in the field & align sales & marketing goals. Find out how your content gets used & create better content. Have a structured analytical way to know which pieces of sales content gets used more often than others & by whom. Use these insights to create even better content next time to improve rep productivity. Increase ROI on marketing content by helping reps close more deals. Reps gets insights on how clients are engaging with their emailed sales content with analytics (when was content opened, which pages were read & for how long). Follow-up smarter & close more deals. Have all content available neatly organized & updated any time on any device, even offline. New Delhi, India

SmartWinnr smartwinnr.com @smartwinnr Gamified platform to improve sales & training through better retention. Compliance onboarding, Sales Development, Sales Knowledge, Learning. “Sales Acceleration Platform: Drive knowledge through AI-driven quizzes & feeds. Enhance performance by data-driven coaching. Boost performance by gamifying Sales KPIs.” San Francisco, CA / Walnut, California & Gachibowli, Hyderabad, India

Wittyparrot www.wittyparrot.com Instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice. Bay Area / San Francisco, US & Bangalore, India

Vymo getvymo.com @getvymo personal assistant app that automates sales force activities, driving sales effectiveness. By capturing rich, contextual data, it generates actionable insights that help managers make need-based interventions to close more deals. Personal Sales Assistant; captures activities, automatically & predicts next best actions. Vymo, an India-based developer of software for sales automation & field force productivity, raised $18 million in Series B funding. Investors include Emergence Capital & Sequoia India. “Vymo’s entry into the US market comes at a key moment for the banking and insurance industries. According to the 2019 Accenture Global Financial Services Consumer Study, banking and insurance customers want greater personalization services along with more efficient ways of integrating digital channels with physical customer interactions.” Enables high-value interactions with prospects & customers through data & intelligence, thus also leading to an increase in customer trust & share of wallet. New York, NY, USA & India

Zoho zoho.com @Zoho a suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310 million (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US

It is that time of the year again when Scott Brinker @chiefmartec releases his Marketing Technology Landscape Supergraphic. This year 2019: Martech 5000 (actually 7,040)

As always, the growth of this space over the years is crazy…

…and as always it does “continue to jockey between expansion and consolidation“.

My own market – Sales Enablement market – death watch list has also been growing.

My count of active Sales Enablement companies is over 186 vendors and I just added a list for India and recently added a form to fill out to feed into my research:

• table to export/download yourself
• Global list / companies worldwide
• European list / Europe based companies
• Canadian list / Canada based companies
• Australian list / Australia based companies
• India based (or development in India)
• Sales Enablement market deathwatch
• Sales Enablement tools powered by Machine Learning & AI Artificial intelligence

I see the market size of the Sales Enablement market at $1.1Bn USD if counting some of the revenues of the 800-pound gorillas for which Sales Enablement is not core to their business. Also interesting to know would be if any of the remaining vendors are profitable…

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally.